Brand Strategy and Innovation Specialist Services Published by Tenders Electronic Daily

Brand Strategy and Innovation Specialist Services

Application deadline

19.05.2022, 12:00 hour

Procedure

Restricted procedure

Order type

Provision of services.

Main CPV code
  • Marketing management consultancy services
    79413000-2
Language

English

Contracting authority / owner

Fáilte Ireland-National Tourism Development Authority
88-95 Amiens Street
D01 WR86 Dublin
Ireland
Tel.: +353 18847888
E-Mail: procurement@failteireland.ie
Website: www.failteireland.ie

assignment

To continue to deliver an efficient and consistently high standard marketing function for the organisation Fáilte Ireland is looking for a specialist Brand Strategy & Innovation consultancy agency to work with the team on:1. Creating the Fáilte Ireland Approach to Marketing2. Broader brand strategy including the ongoing optimisation of our brands
To continue to deliver an efficient and consistently high standard marketing function for the organisation Fáilte Ireland is looking for a specialist Brand Strategy & Innovation consultancy agency to work with the team on:1. Creating the Fáilte Ireland Approach to Marketing2. Broader brand strategy...
Show more

Description of procurement /scope of services

To continue to deliver an efficient and consistently high standard marketing function for the organisation Fáilte Ireland is looking for a specialist Brand Strategy & Innovation consultancy agency to work with the team on:1. Creating the Fáilte Ireland Approach to Marketing2. Broader brand strategy including the ongoing optimisation of our brands
To continue to deliver an efficient and consistently high standard marketing function for the organisation Fáilte Ireland is looking for a specialist Brand Strategy & Innovation consultancy agency to work with the team on:1. Creating the Fáilte Ireland Approach to Marketing2. Broader brand strategy...
Show more

Others CPV Codes
  • Advertising and marketing services
    79340000-9
  • Marketing services
    79342000-3
Project adress

Region (NUTS code): IE IRELAND

Ireland-Dublin: Marketing management consultancy services

2022/S 079-212870

Contract notice

Services

Legal Basis:
Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Official name: Fáilte Ireland-National Tourism Development Authority
National registration number: N/A
Postal address: 88-95 Amiens Street
Town: Dublin
NUTS code: IE Éire / Ireland
Postal code: D01 WR86
Country: Ireland
Contact person: Sabrina Jones
E-mail: procurement@failteireland.ie
Telephone: +353 18847888
Internet address(es):
Main address: www.failteireland.ie
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1169
I.3)Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=212089&B=ETENDERS_SIMPLE
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=212089&B=ETENDERS_SIMPLE
Tenders or requests to participate must be submitted to the abovementioned address
I.4)Type of the contracting authority
Body governed by public law
I.5)Main activity
General public services

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

Brand Strategy and Innovation Specialist Services

Reference number: MC/2022/07
II.1.2)Main CPV code
79413000 Marketing management consultancy services
II.1.3)Type of contract
Services
II.1.4)Short description:

To continue to deliver an efficient and consistently high standard marketing function for the organisation Fáilte Ireland is looking for a specialist Brand Strategy & Innovation consultancy agency to work with the team on:

1. Creating the Fáilte Ireland Approach to Marketing

2. Broader brand strategy including the ongoing optimisation of our brands

II.1.5)Estimated total value
Value excluding VAT: 750 000.00 EUR
II.1.6)Information about lots
This contract is divided into lots: no
II.2)Description
II.2.2)Additional CPV code(s)
79340000 Advertising and marketing services
79342000 Marketing services
II.2.3)Place of performance
NUTS code: IE Éire / Ireland
II.2.4)Description of the procurement:

To continue to deliver an efficient and consistently high standard marketing function for the organisation Fáilte Ireland is looking for a specialist Brand Strategy & Innovation consultancy agency to work with the team on:

1. Creating the Fáilte Ireland Approach to Marketing

2. Broader brand strategy including the ongoing optimisation of our brands

II.2.5)Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value
Value excluding VAT: 750 000.00 EUR
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 60
This contract is subject to renewal: no
II.2.9)Information about the limits on the number of candidates to be invited
Envisaged number of candidates: 5
Objective criteria for choosing the limited number of candidates:

As stated in the qualification questionnaire available for downloading from www.etenders.gov.ie

II.2.10)Information about variants
Variants will be accepted: no
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:

As stated in the qualification questionnaire available for downloading from www.etenders.gov.ie

III.1.2)Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3)Technical and professional ability
Selection criteria as stated in the procurement documents
III.2)Conditions related to the contract
III.2.2)Contract performance conditions:

As stated in the qualification questionnaire available for downloading from www.etenders.gov.ie

Section IV: Procedure

IV.1)Description
IV.1.1)Type of procedure
Restricted procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.2)Time limit for receipt of tenders or requests to participate
Date: 19/05/2022
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates
IV.2.4)Languages in which tenders or requests to participate may be submitted:
English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
Duration in months: 12 (from the date stated for receipt of tender)

Section VI: Complementary information

VI.1)Information about recurrence
This is a recurrent procurement: no
VI.2)Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3)Additional information:

1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties

2) This is the sole call for competition for this service.

3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers.

4) Establishment of this contract will be subject to the approval of the competent authorities.

5) If for any reason it is not possible to conclude the contract with the designated successful tenderer emerging from this competitive process; or if having concluded contract the contracting authority considers that the successful tenderer has not met, or cannot meet its obligations; the contracting authority reserves the right to contract with the next highest scoring tenderer on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion.

6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, at any time.

7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender responses/questionnaires with missing or incomplete information. Therefore, tenderers/candidates are advised to ensure that they return FULLY COMPLETED tenders/questionnaires in order to avoid the risk of elimination from the competition at the evaluation/application stage.

VI.4)Procedures for review
VI.4.1)Review body
Official name: High Court
Postal address: Chief Registrar, The Four Courts
Town: Dublin
Postal code: 7
Country: Ireland
Telephone: +353 18886000
Internet address: www.courts.ie
VI.4.3)Review procedure
Precise information on deadline(s) for review procedures:

The contracting authority will not conclude this contract to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010, until after the expiry of the standstill period which commences on the day following the date of notification of concerned candidates and tenderers. The duration of the standstill period will be 14 calendar days where notifications are sent electronically or by fax and 16 calendar days where these are sent by any other means. The Statutory Instrument mentioned above provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the contract and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that contract.

VI.5)Date of dispatch of this notice:
19/04/2022