Media Strategy, Planning & Buying Services for the Public Sector (MMP068F) Published by Tenders Electronic Daily

Media Strategy, Planning & Buying Services for the Public Sector (MMP068F)

There are changes or additional information to this announcement. Media Strategy, Planning & Buying Services for the Public Sector (MMP068F) (21.07.2023 20:46), Media Strategy, Planning & Buying Services for the Public Sector (MMP068F) (15.11.2021 20:18)

Application deadline

06.12.2026, 13:00 hour

Procedure

Restricted procedure

Order type

Provision of services.

Main CPV code

Advertising services
79341000-6

Language

English

Contracting authority / owner

The Office of Government Procurement
3A Mayor Street Upper
Dublin Dublin 1. D01 PF72.
Ireland
E-Mail: support@ogp.gov.ie
Website: http://www.ogp.gov.ie/

assignment

In summary, the Services shall comprise:a) Management of the media strategy and planning activities of DPS Clients,b) Purchase of media space and time on behalf of DPS Clients, andc) Associated activities as described in Appendix 1 of the attached RFATP document.The Dynamic Purchasing System (DPS) is designed to facilitate easy access for media buying agencies to public sector competitions, without the need to submit a full commercial proposal. Admission to the DPS will be made on the basis of an agency’s media buying capacity, as evidenced by a combination of turnover (financial and economic standing) and previous experience (technical and professional ability). The DPS lends itself to the dynamic nature of the media buying industry, allowing newly formed agencies to apply, or re-apply, for admission to the DPS at any stage during its Term.

Description of procurement /scope of services

The Office of Government Procurement (Contracting Authority) is establishing a Dynamic Purchasing System (DPS) for the provision of Media Strategy, Planning and Buying Services to Public Sector Bodies in Ireland. In summary, the Services shall comprise:a) Management of the media strategy and planning activities of DPS Clients,b) Purchase of media space and time on behalf of DPS Clients, andc) Associated activities as described in Appendix 1 of the attached RFATP document.The Dynamic Purchasing System (DPS) is designed to facilitate easy access for media buying agencies to public sector competitions, without the need to submit a full commercial proposal. Admission to the DPS will be made on the basis of an agency’s media buying capacity, as evidenced by a combination of turnover (financial and economic standing) and previous experience (technical and professional ability). The DPS lends itself to the dynamic nature of the media buying industry, allowing newly formed agencies to apply, or re-apply, for admission to the DPS at any stage during its Term.

Others CPV Codes

Advertising and marketing services
79340000-9
Advertising consultancy services
79341100-7
Advertising management services
79341200-8
Advertising campaign services
79341400-0

Project adress

Region (NUTS code): IE IRELAND
Dublin 1

I.
II.
III.
IV.
VI.

Ireland-Dublin: Advertising services

2021/S 218-574330

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: The Office of Government Procurement
National registration number: IE3229842HH
Postal address: 3A Mayor Street Upper
Town: Dublin 1. D01 PF72.
NUTS code: IE Éire / Ireland
Postal code: Dublin
Country: Ireland
Contact person: OGP Support
E-mail: support@ogp.gov.ie
Internet address(es):
Main address: http://www.ogp.gov.ie/
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/351

I.2)Information about joint procurement

The contract is awarded by a central purchasing body

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=201346&B=ETENDERS_SIMPLE

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted electronically via: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=201346&B=ETENDERS_SIMPLE

Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Ministry or any other national or federal authority, including their regional or local subdivisions

I.5)Main activity

General public services

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Media Strategy, Planning & Buying Services for the Public Sector (MMP068F)

Reference number: PROJ000006835 - MMP068F

II.1.2)Main CPV code

79341000 Advertising services

II.1.3)Type of contract

Services

II.1.4)Short description:

In summary, the Services shall comprise:

a) Management of the media strategy and planning activities of DPS Clients,

b) Purchase of media space and time on behalf of DPS Clients, and

c) Associated activities as described in Appendix 1 of the attached RFATP document.

The Dynamic Purchasing System (DPS) is designed to facilitate easy access for media buying agencies to public sector competitions, without the need to submit a full commercial proposal. Admission to the DPS will be made on the basis of an agency’s media buying capacity, as evidenced by a combination of turnover (financial and economic standing) and previous experience (technical and professional ability). The DPS lends itself to the dynamic nature of the media buying industry, allowing newly formed agencies to apply, or re-apply, for admission to the DPS at any stage during its Term.

II.1.5)Estimated total value

Value excluding VAT: 200 000 000.00 EUR

II.1.6)Information about lots

This contract is divided into lots: no

II.2)Description

II.2.2)Additional CPV code(s)

79340000 Advertising and marketing services

79341100 Advertising consultancy services

79341200 Advertising management services

79341400 Advertising campaign services

II.2.3)Place of performance

NUTS code: IE Éire / Ireland

Main site or place of performance:

Dublin 1

II.2.4)Description of the procurement:

a) Management of the media strategy and planning activities of DPS Clients,

b) Purchase of media space and time on behalf of DPS Clients, and

c) Associated activities as described in Appendix 1 of the attached RFATP document.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 200 000 000.00 EUR

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 60

This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Please consult the RFATP documentation for this competition (RFT 202086)

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

Please consult the RFATP documentation for this competition (RFT 202086)

III.1.2)Economic and financial standing

List and brief description of selection criteria:

Please consult the RFATP documentation for this competition (RFT 202086)

Minimum level(s) of standards possibly required:

Please consult the RFATP documentation for this competition (RFT 202086)

III.1.3)Technical and professional ability

List and brief description of selection criteria:

Please consult the RFATP documentation for this competition (RFT 202086)

Minimum level(s) of standards possibly required:

Please consult the RFATP documentation for this competition (RFT 202086)

III.2)Conditions related to the contract

III.2.2)Contract performance conditions:

Please consult the RFATP documentation for this competition (RFT 202086)

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the setting up of a dynamic purchasing system

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes

IV.2)Administrative information

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 06/12/2026

Local time: 13:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.3)Additional information:

Please consult the RFATP documentation for this competition (RFT 202086)

VI.4)Procedures for review

VI.4.1)Review body

Official name: The High Court of Ireland
Town: Dublin
Country: Ireland
Telephone: +353 18866000

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

Please consult your own legal advisors.

VI.5)Date of dispatch of this notice:

05/11/2021